Helping tradies dominate their local area.

    Every Suburb Has One Silverback. Make It You.

    Don't be a sheep... be a gorilla

    One company per trade, per area. Once your suburb is taken, it's taken.

    One Silverback Per Territory

    We only work with one company per trade, per service area. Your competitors can't hire us while you're a client - and if they get here first, you can't hire us either.

    Check if your area is still available →

    The Silverback System

    Our complete done-for-you system for owning your local market.

    See how it works
    Real Client Wins

    Results That Speak for Themselves

    Real screenshots from real clients - calls, clicks, rankings, and revenue.

    +1,140%
    Impressions vs prior 3 months
    1,000+
    Calls from Google Profile
    2,500+
    Website clicks from Google Profile
    +93%
    Call clicks month-over-month

    Real Results from Real Businesses

    Illy - I&M Plumbing

    Illy

    I&M Plumbing

    "You're very honest and transparent and absolutely joy to work with. I highly recommend you to anyone looking to increase their visibility"

    Lee - Homecure Plumbers

    Lee

    Homecure Plumbers

    "Genuinely impressed with the results and the extra effort that Mac and the team put in to expand our Google Maps service area and get 5 star reviews on tap . Thanks Mac"

    Ideal Response - Damage Restoration

    Ideal Response

    Damage Restoration

    "Big shout-out to Gorilla Reputation! Seriously, working with them has been a dream. They're not just great at what they do, but they also have the best surprises! They have gifted Ideal Response a WWF gorilla adoption! How awesome is that for a thoughtful touch"

    Nick - Pear Tree

    Nick

    Pear Tree

    "After trying several different agencies and not quite getting the outcomes that we wanted, we were happy to be referred to Gorilla Reputation. Mac really spent time going into detail to understand us and what we were after. Mac found us sales in our own CRM before generating new leads for us through the SEO work. We are slowly taking away our ad spend due to the SEO really kicking in now."

    Services That Deliver Results

    Stay booked 2–3 months ahead with premium jobs

    Turn your reputation into consistent premium work that clients are willing to wait for.

    Stand out locally and charge what you're worth

    Position yourself as the first-choice contractor in your area, with rates that reflect your quality.

    Turn forgotten quotes into signed contracts

    Get past enquiries back into your pipeline and close the jobs you thought were lost.

    Dominate your market with a reputation that sells for you

    Build so much trust and demand that clients chase you - not the other way around.

    A message from the founder

    You Work With Me. Directly.

    You work with me directly. I answer your WhatsApps, run your campaigns, and if something isn't working we dig deep, find out why and adapt until it does. No corporate layers, or 'kind regards' emails here.

    Mac - founder of Gorilla Reputation
    Mac
    Meet the team
    WWF Silverback Gorilla Adoption Certificate

    For every new client, we adopt a Silverback Gorilla through WWF, supporting ongoing conservation efforts for these cool guys.

    Free Guide

    The Local SEO Playbook for Australian Trades

    How to rank #1 in your service area without paying for ads - the full system, step by step.

    Read the playbook

    Your Free Territory Audit

    Geogrid snapshot

    A map of exactly where you rank, suburb by suburb, against every competitor.

    Competitor teardown

    Who's beating you, and specifically why.

    Real client numbers

    Live results from trades like yours, not mockups.

    A straight answer

    What it takes to own your area, how long it takes, and whether we're the right fit.

    No pitch deck. No lock-in. If your area's already taken, we'll tell you.

    Claim Your Free Territory Audit