Skip Hire - London & Essex, UK
Calls in 6 Months
Search Clicks
Impressions
Website Clicks from Profile
Skip hire in London is fiercely competitive. Customers rarely scroll - they search, scan the Map Pack, and call. Whoever owns local search for "skip hire" and its variations across their service area gets the bookings.
Enviro Skip Hire were doing the work across London & Essex, but they weren't capturing the search demand at anything like the level their operation could handle. The pipeline needed to reflect the reach of the business.
The standard Silverback System levers, focused on skip hire searches across London & Essex.
Tightened the GBP so every signal - categories, services, service area, photos, posts - pointed unambiguously at skip hire across London & Essex.
Aligned site content and profile signals around skip hire and the target suburbs so Google could match the business to high-intent local searches with confidence.
Layered in fresh review activity and engagement so the profile kept sending trust signals throughout the campaign.
Measured rankings suburb-by-suburb on a geogrid across London & Essex so we could see coverage gaps in real time and double down where it mattered.
446 calls from Google Business Profile in 6 months - peak of 149 in a single month
615 website clicks from Google Business Profile in 6 months - peak of 226 in a single month
Search Console: total clicks up 853% and impressions up 1,140% vs the previous 3 months
Month-over-month growth: business impressions up 54% on search, direction requests up 52%, call clicks up 93%
20 yard skip london - local ranking improvement from red/orange to green positions
Organic search delivering 85% engagement rate - far outperforming paid social channels
April 2026 alone brought 171 calls (+46% month-over-month) and 259 website visits (+50%) from the Business Profile, with total search clicks up 853% vs the prior quarter. Local rankings for "20 yard skip london" moved from red/orange positions to green across the geogrid, and organic search now delivers an 85% engagement rate - well ahead of their paid social channels.
A year on, the numbers are still climbing. In the three months to June 2026, the site pulled 2.13k search clicks - up from 1.2k in the previous quarter - with average position improving from 26.3 to 21.9 and CTR nearly doubling from 0.4% to 0.7%. That's the difference between renting visibility and owning it: the asset keeps compounding.
clicks (up from 1.2k)
clicks quarter-on-quarter
avg position
CTR
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